5 Tips for Setting Yourself Up For Success on Amazon

The eCommerce revolution has come so quickly that there are few businesses that are left untouched. If you’ve shopped online recently, you’re probably aware that everything seems different. Ecommerce, once a niche market, has grown exponentially in the last few years, and the retail phenomenon will only continue to accelerate in the future.

With billions of customers, hundreds of competitors, and a low barrier to entry, selling your own products on Amazon is a good option for businesses of all sizes. If you’re considering selling your own products, these 5 tips will help you establish your eCommerce business on the right track.

Build a Brand

Brand building is the first and most important step to success on Amazon. In fact, with so many sellers competing for the same customers, a strong brand is the only way to establish yourself as a niche seller. A brand is what differentiates you from other sellers. You want to develop your logo, find an attractive company name and create a recognizable logo for your products.

The easiest way to get started building a brand is by starting with your logo. Create a memorable company name that reflects your brand aesthetic and profession (ex: Adele’s Bakery). After you have your logo and company name, it’s time to begin developing your packaging design.

A great way to build recognition for your brand is through branding your packaging. You want customers to instantly recognize your product when they come across it in their shopping cart or when they see it on the store shelf. Branding helps set you apart from other sellers by giving your products an identity; this will also make it easier for shoppers to find you again! Once you have established an appealing brand, it’s time to start designing professional-looking

labels that are consistent with the image of your business.

Create a Compelling Product Listing

So you’ve created your own product. Now what? Well, the first step to successfully selling your product on Amazon is to create a compelling product listing, which includes the following:

• Description

• Keywords

• Product title and image

• Product description

• Bullet points and features

Always Have a Virtual Tour

There are many online platforms for your customers to purchase from, and it’s important for your business to be accessible. One of the best ways to make sure that customers can find what they need is with a virtual tour. A virtual tour is a quick video or photo slideshow that shows potential customers what their purchases will look like. This is a great way to get people excited about your product, and it also helps them feel like they have some idea of what they’re buying before they buy it.

Use Dedicated Photos and Videos

Your products will be competing on Amazon with many other companies’ products, and they need to stand out. One of the best ways to do this is by using high quality photos and videos. When you offer video marketing, you not only have a way to showcase your products in action, but also an opportunity to tell your story.

Establish an Ecommerce Strategy

Before you launch your product on Amazon, it’s important to first establish a strategy. You don’t want to launch with just one product, and then find out you should’ve launched with 5-6 options.

Conclusion

Amazon is one of the most popular eCommerce platforms today. For anyone who has ever sold anything on Amazon, you know that it can be a little bit tricky. To set yourself up for success on Amazon, it's important to follow the steps outlined in this blog post.

1. Build a Brand

2. Create a Compelling Product Listing

3. Always Have a Virtual Tour

4. Use Dedicated Photos and Videos

5. Establish an Ecommerce Strategy

Conclusion: Building a brand on Amazon is all about standing out from the competition, and these five tips will help you do just that!